Round
The round brilliant cut diamond is by far the most popular and most researched diamond shape available today. For almost 100 years, diamond cutters have been using advanced theories of light behavior and precise mathematical calculations to optimize the fire and brilliance in a round diamond. In addition to being the most popular and researched shape, a round diamond will typically give you more flexibility in terms of balancing cut, color, and clarity grades while still getting the fire and brilliance you want. To maximize the brilliance of a traditional round diamond, select one in the two highest cut grades, ideal or very good, and choose ideal, excellent, or very good polish and symmetry grades.

Princess
This is the most popular non-round diamond. Its beautiful brilliance and unique cut makes it a favorite for engagement rings. The princess has pointed corners and is traditionally square in shape. When choosing a color grade, consider that while the price of a J-color non-round diamond is exceptional, color may be slightly visible in its corners. Also, princess-cut diamonds can vary greatly in how square or rectangular they are.

Emerald
What makes this shape different is its pavilion, which is cut with rectangular facets to create a unique optical appearance. Due to its larger, open table, this shape highlights the clarity of a diamond. If you choose an emerald-cut with a lower clarity grade, such as SI, be sure to review the clarity plot on the diamond certificate. Also, emerald-cut diamonds can vary greatly in how rectangular they are. If you'd prefer an emerald cut with a squared outline, look for an Asscher-cut diamond.

Asscher
This beautifully unique shape is nearly identical to the emerald-cut, except that it is square. Also, this shape has a pavilion that is cut with rectangular facets in the same style as the emerald-cut. If you choose SI-clarity be sure to view the clarity plot on the diamond certificate, because this shape highlights the clarity of the diamond. When choosing a color grade, consider that while the price of a J-color non-round diamond is exceptional, color may be slightly visible in its corners.

Marquise
The shape of a marquise diamond can maximize carat weight, giving you a much larger-looking diamond. This brilliant-cut diamond looks beautiful set with round or pear-shaped side stones, and the length of the marquise makes fingers appear long and slender.

Oval
An oval diamond has beautiful brilliance that's similar to a round diamond. Oval diamonds are also very popular as their length can accentuate long, slender fingers.

Radiant
Trimmed corners are the signature of this diamond, and they help make the radiant-cut a popular and versatile choice for jewellery. A radiant-cut looks equally beautiful set with either baguette or round side-diamonds. Radiant-cut diamonds can vary in their degree of rectangularity.

 Pear
This brilliant-cut diamond is also called a teardrop for its single point and rounded end. The unique look of the pear shape helps make it a popular choice for a variety of diamond jewellery. If you choose an elongated pear shape, the length of the diamond creates a subtle slimming effect on the fingers.

Heart
The heart is the ultimate symbol of love. The unique look of the heart-shaped diamond helps make it a distinctive choice for a variety of diamond jewellery. When choosing a color grade, consider that while the price of a J-color heart shaped diamond is exceptional, color may be slightly visible in its corners.

Cushion
This unique shape has been popular for more than a century. Cushion-cut diamonds (also known as "pillow-cut" diamonds) have rounded corners and larger facets to increase their brilliance. These larger facets highlight the diamond's clarity, so if you choose an SI clarity grade, be sure to review the clarity plot on the diamond certificate. Cushion-cut diamonds are available in shapes ranging from square to rectangular.